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Different smack cards utilized illustrations coupled with snide remarks to create stinging and memorable smacks.
Summary
Farmers Insurance needed to create a Facebook experience where users could create and send a basketball smack attack to their friends. Leveraging the popularity of the upcoming March Madness, fans of teams were encouraged to create a unique smack that they could send to someone after a particularly embarrassing team moment. After a user creates a custom smack using the mixing interface (created in Cinema 4D and inspired by analog DJ equipment and the texture of a basketball court), they can post the smack on their friends wall. The idea is to kick off a chain reaction of Smacks that drive traffic to the University of Farmers Facebook page. The campaign boosted the University of Farmers page from 100 likes to just shy of 50K likes within just a few weeks.
My role consisted of providing concepting and design for the entire experience. I worked very closely with the agency (RPA) to refine and hone the creative vision as well as make sure client needs were exceeded. Additionally, I provided direction to designers, 3d artists and developers to build and produce the actual experience.
Role:
Art Direction, Design, Animation, Logo Design, Concepting
Agency:
Famous Interactive
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