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Surreality Show - Ariel 
Ariel's Facebook Fans suggested surreal ways to stain clothes of a reality show celebrity. Challenge: Present the power of Ariel in stain removal using the new...
surreality, show, ariel 
Who was the first? - NIVEA 
To promote NIVEA Invisible Black & White, the 1º deodorant to prevent spots in the sleeves of black and white t-shirts, we created a Facebook App, called "Who was...
copy, copywriter, concept 
New Style - Philips Shavers 
Our job was to launch the new line of electric shavers and grooming products for Philips in Brazil. So we asked to the most famous athlete in Brasil, and also the...
Philips, Shavers, Campaign 
Project Fiat Mio 
Fiat Mio is an Open Collaborative Platform to Make the Car of the Future. In 2009 Fiat, the number one car seller in Brazil especially in the popular market,...
concept, copywriting, Fiat 
Fashion Black & White Project - NIVEA 
Our challenge was to launch NIVEA's Invisible for Black & White in Brazil, a brand new deodorant by NIVEA that avoids spots in the sleeves of black and white...
concept, copywriting, black 
Xperia Play - Sony Ericsson 
In this campaign for the new Sony Ericsson Xperia Play we decided to make fun with the gameplay of other touchscreen smartphones. We wanted show for the guys who...
concept, copywriting. sony, ericsson 
Podium Grand Prix Petrobras 
Podium Grand Prix is a social game where users can relive the experience of the old 8-BIT games. The punch is the new technology of Gasolina Petrobras Podium:...
concept, copywriting, PETROBRAS 
Fiat Stilo Blackmotion 
To promote the new Fiat Stilo Blackmotion, an exclusive version of the car painted totally in Black, we developed a sensorial concept: “See beyond”. The...
concept, copywriting, black 
Don't try something new 
We decided to show that our beer Antarctica Sub Zero is the best alternative to cool off. So, we headed to the streets to prove that create another ways to escape...
concept, copywriting, antarctica 
Fiat Bravo Real Map 
For years the sports car category was left abandoned in Brazil. So, Fiat decided to launch a car that brought back the once forgotten sportiveness. Our idea...
concept, copywriting, FIAT 
Amy Winehouse's Insurance 
Sao Paulo, it's January 8, 2011, and the Amy Winehouse's tour in Brazil is about to start. Judging by her history, the question made by everyone is: will she...
concept, copywriting, Amy