This was a final year university project in which we branded the ATypI conference 2014 and designed, typeset and produced the handbook for the conference attendees.
We chose the name of the conference: Oblique
as a group and then individually developed brand identities.
We were provided with the content for the handbook which comprised of a timetable of talks, list of speakers with biographies, a list of talks with descriptions, and finally the descriptive text for the lettering walk led my Phil Baines and Catherine Dixon. We were also provided with images for the lettering walk, but had to source images of speakers if we wished to include them.
This project really focussed on typographic detail, something I very much enjoy. It was quite a challenge to create a visually interesting system for the conference handbook that was flexible enough to work for all the different types of information that had to be included.
I chose to create a landscape timetable that used a double page spread to its advantage and flowed well from page to page giving the user a logical and easy to navigate system.
I decided to include the talk descriptions under the relevant days as this linked better with the timetable.
The speakers section was highlighted through the use of tinted paper, helping the user to navigate more easily through the handbook.
The lettering walk was possibly the most complex section to handle with each entry having a very varied amount of text and different numbers of images. I continued the use of duotone photographs as I had for the speakers, and used the dark blue from my brand identity as key-lines around some images, with the light blue for the captions.
We also had to design a map for the lettering walk. I decided to produce this on a separate sheet which is folded and wrapped around the cover. This allows the user to remove the map from the handbook, and use the two objects separately. For example, the user may wish to simply follow the map whilst taking part in the lettering walk and read the descriptions at a later date. In this case they can put the handbook in a bag so they have their hands free to hold the map whilst walking.