Copy
Concepts
Creative Direction
Digital Strategy


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If you need winning ideas that really work across all media, I’ve got them. If you want sparkling copy that delivers great results every time, I can write it. If you need a senior creative who wins pitches for (and against) some of the world’s biggest agencies, that's me.


There's no point being modest about what I've achieved over the past 14 years at agencies such as BBH, AKQA, Ogilvy, R/GA and Mother. Digital, TV and film scripts, print, social media, brand guidelines and everything else in between, I've done it all. In fact, I've been so successful at blowing the trumpets of everyone from Aston Martin, BA, Nokia and Google to Cadbury, Ferrari, Sony and HSBC that I've decided to blow my own trumpet now too.

While I'm on the subject, I may as well mention that I've won a few awards too - BIMAs, D&ADs and a 50p book token for a short story about horses, aged 6.

I also write and perform stand-up comedy, impro and sketches.

Anyway, that's enough bigging myself up, I’m much better at doing that for other people. Have a look at my portfolio and see for yourself.

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Some recent work



Soap & Glory


I spent 15 months in-house at the pink and pun-tastic beauty brand. I was lucky enough to get the chance to write everything from in-store display copy and product names, to pack copy, web and social, press releases and concepts and copy for press events and activations both here and in the US.
Click here to see copy for Soap & Glory

blinkbox Movies


Head of copy for the on-demand streaming service from Tesco. I was responsible for creating the brand tone of voice and working on both marketing campaigns and product copy.
Click here to see copy for blinkbox.

Nokia


As part of Nokia's Brand Marketing team, I created integrated campaigns for the new Nokia Lumia 925 and 1020. I also wrote the 925's campaign strapline, 'See What You're Missing'.

Ford


I wrote web, video, print copy and emails, for a number of new cars and award-winning commercial vehicles.
Click here to see copy for the new Ford Kuga.

Huawei


I was lucky enough to work with Sir John Hegarty on branding China's number one mobile provider for the UK market. I also wrote lines for the brand's spokesperson - a smart little character, voiced by Will Smith and animated by Aardman.
Agency: BBH


Google


Google needed a new look and tone of voice for its Business hub. Working closely with the team in San Francisco, I devised a new tone of voice and implemented this across all Google Business Solutions' online copy.
Click here to see the new tone of voice.
Agency: BBH


Arcadia


Brand guidelines for the Arcadia Group.
Agency: Moving Brands


Reckitt Benckiser


Long copy and regular Facebook posts for Nurofen's new site and social media campaign.
Click here to have a look.
Agency: Mother


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Agencies I've worked for



Agency.com
AKQA
The Bank
BBH
Blast Radius
DLKW
Hyper Happen
Imagination
JWT/RMG Connect
LBi
Mother
Moving Brands
Ogilvy
One Darnley Road
Poke
Profero
Proximity London
Rapp
R/GA
Spin

And clients I've worked with



AOL
Arcadia
Aston Martin
BA
BBC
Boots
Cadbury
COI
Ferrari
Fiat
Google
IKEA
NHS
Nokia
O2
Orange
Pilsner Urquell
Sainsbury's
Unilever
Wrigley's


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Oh, and a few awards



Nike BootcampBIMA 2008 Grand Prix (winner)
BIMA 2008 Integrated Campaign (winner)
Royal MailNMA Effectiveness Award 2007 (winner)
Sky ActiveAFDESI Awards 2005 Best Innovation (winner)
AFDESI Awards 2005 Best Stand Alone Service (nominee)
BIMA 2005 Best use of Interactive TV (nominee)
D&AD Awards 2005 Interactive Television (nominee)
Sky GamestarBIMA 2005 Best use of Interactive TV (winner)
BIMA 2005 Best Entertainment (nominee)
NMA Effectiveness Award 2004 Best Use of Interactive TV (nominee)


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If you want to know more, get in touch at portfolio@adormon.co.uk.

View Amanda Dormon's profile on LinkedIn

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Some of my work in more detail: