Paypal.com, the eBay-owned online payments service, needed to give its website an overhaul to make it easier for its 100 million+ users to pay and get paid, find help, and potentially start using some of the newer services that Paypal is pushing hard to grow.
We re-wireframed the entire website: simplified the user experience, added navigational tools, and wrote new messaging highlighting PayPal Here, the new mobile payment solution.
For the third iteration of Coca-Cola’s Happiness Factory, we were asked us to create a website that encapsulated the Factory mythos while exploring the “physical uplift” found in every bottle of Coke.
We created a microsite with four game levels: users attempt to complete a variety of fantastical tasks to ensure that every bottle of Coke with come out perfect.
The Happiness Factory 3 site launched globally and received over a million visits in the first six months. On average, 5,000 people spend over seven and a half minutes a day on the site. Since its launch, the website has won a number of awards, including: Best in Show at the MIXX Awards, gold W3 Awards in Games and Gaming and Food and Beverage; the Adweek Buzz Award for Best Integrate Campaign; a WebAward for Outstanding Website; and the Creative Website Award for Top Flash Website. The campaign was also a finalist for Cannes Cyber Lions and the Clio Awards and was named Site of the Day on the FWA.com.
The noble business plan can be the bugbear of many bright, energetic yet disorganized entrepreneurs. As a result, we’ve seen a lot of people break into their savings and 401ks only to end up empty-handed because they didn’t understand their risk.
We wanted to find a way to bring these people together and help them find the right information at the right time. We created an online community where people could get answers, share feedback and receive financial management advice. This gave us a heads up on everything from emerging trends to product pricing and service issues so that we were never in the dark about consumer discussions.
Levi's wanted to globally re-introduce the brand with millennial women and create a strong, emotional connection that would build brand relevance and loyalty.
As part of the initiative, we sought to re-engage with millenial women through alternative brand positioning and by carving out a uniquely ownable space. To kick off the campaign, we launched "The Levis' Girl Contest" on Facebook in search of the face and voice of the Levi's women's brand. The campaign attracted a lot of attention, including an article on Mashable. Perhaps even more importantly, it increased engagement with existing Facebook fans and attracted new fans from contestants’ social networks. This became the start of the first ever major social campaign for women called Shape What’s to Come.
Launched in the US, the UK and Japan, Shape What's to Come featured collaborative discussion boards, an ambassador program, interactive livecasts with high profile female influencers such as Zooey Deschanel and Beyonce, a YouTube documentary series and the first even TEDWomen TED Talks for Women in 2011.