CASA CLOTHING is the name of my brainchild brand which i developed the concept, identity and a t-shirt collection for my graduation project. The concept is a link between the streets and households. Sometimes in the life of a skateboarder or whomever spends most of the time in the streets, it just happens becomes your house. CASA means HOME in portuguese.

The logo concept is based in blueprint patterns. The main idea was to create a modular type with the ability to be displayed in different ways and still have the same meaning and identity.


The shirt collection is a reading of the street-culture in Rio de Janeiro, displaying illustrations with present themes like nostalgia, street playing, popular street carnival and religion.