Summary of project

Objectives

D.U.M.B.O. (Down Under the Manhattan and Brooklyn Overpass) is one of the most famous
areas in New York City and today holds some of the biggest powerhouses in the digital
advertising community, including Big Spaceship, Hush, Domani Studios, Freedom + Partners,
HUGE, and Swiss Miss just to name a few.

The objective of the collaboration between Freedom + Partners, Domani Studios and Digital
DUMBO is to create a once a month interactive installation designed and developed by the
top digital shops in the area.

The idea behind the installation will be to create an ambiance of everything digital as a form of
entertainment for the crowd. Being a design savvy and techno-crazed crowd, this will be
something that will not just passively entertain but will allow for the audience both at the
show and those not attending to directly interact with various aspects of the evening, crowd
and installation.