Brandbook proposal for Lady B - Golf wear for women.

Branding Document divided into three sections including:
OBJECTIVES
Example:
Communicate the lifestyle connected to the brand without polarizing potential customers or making Lady B feel like a brand exclusively for golfing women.
IDENTITY
LOGOTYPE & SYMBOL
SECONDARY LOGOTYPE
TYPE
COLOR
VISUAL GUIDELINES
BRAND DNA
Example:
Descriptors that are an intrinsic part of the Lady B brand and help maintain definition of the brand as it grows and evolves over time.
STRATEGY
ONLINE
Example:
> Web site
> Online Lookbook