Reporting directly to and partnering with the Global Creative Director for Forever 21, I lead the Art and Design Direction of the Global Creative Department. Together my team and I are responsible for developing all advertising, marketing, corporate branding, packaging, in-store signage systems, window displays and digital media projects for Forever 21.
My work is rooted in understanding our core audience, developing communications
systems that evolve the brand voice and producing campaigns that drive the overall growth
of the business.
Prior to joining Forever 21, I was co-founder and Creative Director of a bi-coastal design
studio founded in 2004 called PS. With a focus on the education, retail, arts, fashion and
architecture industries, the work created by PS has won numerous industry awards.
My career began while working for CKS Partners in San Francisco where I created the logo and first annual report for Pixar Animation Studios, a series of cross-marketing campaigns for Apple and Levi’s, a full packaging redesign for Sears Craftsman and websites for MCI, Transamerica and Levi’s
With a passion for story telling and understanding Consumer Behavior, my work delves into the inner concepts of the brands I work with and often yields bold solutions across a variety of media. Every solution is different, but they all stem from a deep desire to unearth the core truths that define a brand in order to create messages that inspire and inform.
Below: My son Liam giving me a noogie