I was a Junior Designer working for CKS Partners in San Francisco. My bosses - Andy Dreyfus and Jill Savini - had come from Apple and were Steve Jobs' go-to team...
FOREVER 21 APP
The Forever 21 app lets you shop, scan barcodes, explore lookbooks, get exclusive mobile offers and find your nearest store.
The Forever 21 magazine is produced twice a year. The first was released for Holiday 2012 featuring Chanel Iman. The second in time for Coachella, featuring both...
The website for Forever 21 gets roughly 4 million unique page views a day. Featuring five brands, hundreds of products added daily, three home page features and...
Reporting directly to the Global Creative Director, I lead and manage the Brand Design Studio within the Global Creative Department of Forever 21. As lead art...
FOREVER 21 BLOG
The new blog for Forever 21, set to launch late July, will focus on extended trend information, videos and stylist How-To’s. Editorial in nature and...
SKY FERRIERA OOH CAMPAIGN
Spring 2013 Photographer: David Roemer Stylist: Maya Yogev
The goal of creating a haven for all things ‘green’ and luxurious in Los Angeles, is no small feat. With a vision for what the store could be, Vert’s owner...
Various packaging projects for Forever 21 Designers: Grace Lee, Iris Arnaud, Beril Toka
FOREVER 21 SALE DESIGN
Design exploration for in-store and marketing use. Designer: Grace Lee
FOREVER 21 HARAJUKU, EXTERIOR
Sample exterior signage. Twice yearly we create a new design system for all 570 stores. Applied to interior walls and exterior. Designers: Kristen...
F21 PR EVENT INVITATIONS
Various invitations to PR events for Forever 21 Designer: Beril Toka
CHARLOTTE FREE OOH CAMPAIGN
Spring of 2012 In the Spring of 2012 Forever 21 launched it's first large-scale campaign featuring the it-girl of the time, Charlotte...
F21 GIFT CARDS
New gift card designs are rolled out each year. Below are a few from 2012. Designers: Kristen Longbaugh, Eunice Shin, Lauren Ghuzzi, AJ Baik
F21 GRAND OPENING SYSTEM
Signage and marketing materials for Grand Opening events Designer: iris Arnoud
Situated in the center of an urban village in the heart of Hollywood, Metropol is a brand new 41-unit residential building. The developers of Metropol hired PS to...
FOREVER 21 LONDON LAUNCH
Outdoor campaign featuring Bip Ling as Forever 21’s local brand ambassador SOCIAL MEDIA, ADVERTISING, MARKETING, VIDEOS Designer: Akiko DaSilva
MAK CENTER FOR ART + ARCHITECTURE
The exhibition How Many Billboards? Art in Stead, was Los Angeles’ largest ever urban exhibition featuring twenty-one specially commissioned pieces of artwork to...
CHANEL IMAN OOH AMPAIGN
Winter 2012 Photographer: Dean Isidro Stylist: Maya Yogev Video Director: Mitch Lemos
CASSIE x FOREVER 21
Lookbook for PR usage launching the Cassie x Forever 21 campaign.
FOREVER 21 SHANGHAI LAUNCH
Prior to the opening of the Shanghai store, we created a two-block long barricade teasing the arrival of Forever 21. SOCIAL MEDIA, ADVERTISING,...
Prior to opening their showroom in Los Angeles, Plain Air’s outdoor furnishings and accessories were available only to clients of Elysian Landscapes. PS has...
Distributed at job fairs across the country this recruitment brochure introduces interested applicants to the corporate culture of Forever 21. Designer:...
Kaura is a high-end destination boutique dedicated to offering the most sought after, all natural and eco-friendly beauty products from around the world. PS has...
FOREVER 21 AUSTRIA LAUNCH
Outdoor campaign announcing the arrival of Forever 21. The artwork created for the Trams won an Advertising Award in Vienna. SOCIAL MEDIA,...
FOREVER 21 HOLOGRAM RUNWAY SHOW
Created for Forever 21’s European openings in the Summer of 2011, the show traveled to many cities within Europe and was shown to crowds of thousands in Vienna,...
FOREVER 21 COACHELLA VIDEO
To celebrate our presence at Coachella 2012, we created a montage-video of Forever 21 fashion & lifestyle. Director: Mitch Lemos
Inspired by the tradition of outdoor living as developed and explored in California architecture, the team at Elysian Landscapes has made it their mission to...
Designers: Penny Hardy, Elizabeth Oh, Shannon Shelly