10 Second Answers

10 Second Answers from Nichola Richards on Vimeo.


The aim was to make 10, 10 second films each focusing around the playful theme of Interaction between camera and people. The idea was to ask different people the same questions and make 10 second films of all the answers.

This project is all about people’s reactions. By watching their reactions, it becomes evident what the question is. I asked everyone the same questions and was given completely different answers. Even when the answers were similar, they were delivered differently. I interviewed 72 people in 6 different locations around London. Their personal spontaneous response to the questions asked, creates the narrative for the film.