Lindsay Newell

Copywriter

LindsayJNewell@gmail.com


I am a Minnesota native who moved to Dallas Texas to pursue Creative Advertising and Dance at Southern Methodist University. After receiving my degrees, I was drawn towards all of the challenges and puzzles the Advertising world has to offer. I like to think Advertising is my creative outlet as well as my career.

My work, both as a Copywriter and an Account Executive, stems from honesty. I believe honesty is the single best way for people relate to one another and build relationships. Whether it’s trying to get an 18-24 year old male to buy a new pair of tennis shoes or selling a client on your creative, honesty is always the best policy.

This is a campaign created for Tiger Balm; a one hundred year old chinese analgesic remedy. Tiger Balm is known for curing things from headaches to bug bites. Because tiger balm has such a long and deep rooted Chinese history, we decided to combine Confucius wisdom with the healing power of Tiger Balm.

Copywriter: Lindsay Newell

Art Director: Cassie Pankonien

This is a campaign created for Everlast; a company synonymous with boxing. The idea behind this campaign was the inner drive necessary for the individual sport of boxing.

Copywriter: Lindsay Newell and Jenny Bean

Art Director: Lindsay Newell and Jenny Bean

This is a non-traditional campaign created for grubHub; a website designed to help people find all the restaurants around them that deliver. The idea was simple, restaurants delivered.

Copywriter: Lindsay Newell and Maria Snell

Art Director: Lindsay Newell and Maria Snell

This is a campaign created for WTB mountain bike tires. WTB has designed several tires with various treads for all kinds of mountain biking. The idea behind this campaign was, no matter where you want to go, WTB Tires helps you get there.

Copywriter: Lindsay Newell

Art Director: Lindsay Newell