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Michelin Tyres Website 
One million visitors per month Now live in 23 countries Go to www.michelin.com and choose your country Insight: The...
Michelin Tyres, John Richardson, Copywriter 
Kaspersky Virus Hunt 
Over 200,000 players since launch in Oct 2011 Script by John ‘fundaddy’ Richardson Voice by Tim Gunther Game design by Goesting Kasperksy Virus Hunt...
Kaspersky Virus Hunt, John Richardson, Copywriter 
Fitmo.com. The real-time health coach 
"At least 2.8 million adults die each year as a result of being overweight or obese." World Health Organisation Created the tone of voice and content...
fitmo, John Richardson, Copywriter 
Hugo Create: Visual Mixtape 
It was the the17th round of the infamous Hugo Create competition, the brand's long-running global design contest. They wanted a fresh creative angle. So they...
hugo create, Visual mixtape, HUGO CREATE.COM 
Launch of Heineken's new logo 
As cool as a cool can can beWorld Premiere of the new Heineken visual identity As a sponsor of the UEFA Champions League, Heineken invited many VIPs to the...
Heineken's new logo, Heineken logo, John Richardson 
Eau De Lacoste Fragrance 
Launch of Eau De Lacoste fragrance for men. Wrote the script for the interactive particle experience that allowed users to become part of the story. Design by...
Eau De Lacoste Fragrance, John Richardson, copywriter 
Content Strategy 
“Content strategy helps you strike up a conversation with the hearts and minds of your audience.” John Richardson, Content strategist My transformation...
Content strategy, Amsterdam 
Introducing Kaiseki. Poetry on a plate 
Breathtakingly, eye-wateringly, bank-manager-frowningly expensive. How long is it since you were utterly blown away by a dinner? Introducing Kaiseki...the...
Kaiseki, copywriter, john richardson 
Print portfolio  
Open publication - Free publishing - More portfolio
Copywriter, print copywriter, John Richardson