TRUEBLOOD - DIG DEEPER


Dig Deeper is an interactive website promoting HBO's vampire series True Blood Season 3 DVD.
As the host of the DVD encourages viewers to look closer, the site allows them to actually do so, by zooming in and discovering clues. Fans can tag the 'clues' that are relevant to Season 3 . If they collect all 60 clues, by the deadline of July 17, they can enter for a chance to win an 'Ultimate True Fan Experience' - a trip themed around the show.


Client: HBO
Agencies: B-REEL NY & BBDO NY
Role: Design

Awards:
- FWA Site of the day
- Cannes Lions: Bronze - Cyber
- One Show Gold
- D&AD Silver Pencil (Digital Design)
- Communication Arts 2012 Interactive Annual