The largest claim of HSBC is that even being a global player and he understands the local values of each country where it is present.

The annual campaign for this claim "The World's Local Bank" was based primarily on reinforcing this message, from TV commercials, and digital display strategies.

For this we create a platform that he understood the words most commented on social networks across the world. This platform taught us exactly what values each world region were more popular at that time.