In an extension site for global Claim, the campaign has in its line of communication to be closer to customers, to show that HSBC understands that people are different and therefore value different things. Consequently, for each, there is a financial product or service special.

Parissi the agency created the site "oqueimportaparavoce.com.br" where visitors can choose a set of values with which he most identifies. In response, each site sends to choose the definition of the profile of the Internet and the corresponding products of HSBC.

For example, if the consumer chooses the values family, friends, peace and the future; received the message "You and dreamlike. From the identification of values, the User creates even a social network among people with thoughts and values to their own, by degree of affinity.