Immersion is key.
"The only way to understand Wilder is to be there.”
The goal of this site was to do just that, put the user in Wilder. The site acts more a window into what Wilder will be - the idealogy, the vision, the future. The site draws you in – It demands attention.
The site had a lofty goal – to make the experience from the office chair as moving, if not more so, than the property itself. There is no focus on sales. Not on housing plots. Not on the “clustering of homes.” There is no forced navigation. The interactive experience just happens – like a daydream.
Role: Concept, IA, Creative/Art Direction, Design