CONCEPT: It's OK to be selfish.
TAG: Start a Dirt Bike, not a family.
Get what you really want and we approve of your selfishness. While others are spending their money in family bonding and spoiling their kids, we encourage you to spoil yourself for once with a Kawasaki Dirt Bike. We promise it won't talk back to you, question your authority and it will take you away from everything. Copywriter: Bianca Reggi