CONCEPT: Get people excited about the Olympics and let them create their countries and compete.
TAG: Show your colors
This OOH campaigns aims to increase brand awareness before and during the Olympics by using colors of different flags. The digital campaign allows you to create your own country, build your fantasy team. If your athletes score a medal, you get points towards the Adidas store. Compete against other "countries" and see how far you can get with your team. Invite your friends to become your residents; it's a win win situation.