These days everything is a product or object.
Modern society frames things.
Products are packaged. They are contained and thus sellable. This isn't that, its this. Specificity maintains a market advantage or a market viability. Nothing is a product or a sellable item until it can be placed within a frame. Website are bought and sold within the browser window. We no longer care about paying for our phone calls just our phones. Minutes are no longer contained within our phones, our phones have become the objects of communication and thus we have cases for them. The same occurs with the big mac, the computer and the person. Architecture is bought and sold in the photograph. We design for the image, for the camera. Ultimately the market place of the 21st century is purely optical, any other sensorial offerings are freebies. To resist the market is to resist the eye.
Image: Mark Weiss
Modern society frames things.
Products are packaged. They are contained and thus sellable. This isn't that, its this. Specificity maintains a market advantage or a market viability. Nothing is a product or a sellable item until it can be placed within a frame. Website are bought and sold within the browser window. We no longer care about paying for our phone calls just our phones. Minutes are no longer contained within our phones, our phones have become the objects of communication and thus we have cases for them. The same occurs with the big mac, the computer and the person. Architecture is bought and sold in the photograph. We design for the image, for the camera. Ultimately the market place of the 21st century is purely optical, any other sensorial offerings are freebies. To resist the market is to resist the eye.
Image: Mark Weiss
