"America's Favorite Moment." - Coca Cola .1937


Click Here for a list of Coca-Cola slogans.

In May of 1886, a doctor from Atlanta, Georgia put together the Coca Cola formula in his backyard. Coca Cola was a name given to Dr. Pemberton by his bookkeeper Frank Robinson. It was he too that scripted the letters of Coca Cola that are still found today on every single coke bottle. The soda was a concoction of caffeine, the kola-nut and extracts from cocaine. The formula stayed this way for the next 20 years.

The public first got a chance to try the soda in Dr. Pemberton’s pharmacy in May of the same year. Coca Cola made $50 the first year when it cost $70 to make it. It was averaging only about 9 sales a day.
About a year after Dr. Pemberton first made his new product, he sold it to another pharmacist and businessman, Asa Candler. He bought the formula for $2,300 dollars.
Candler was very successful at marketing his product and getting the word out on his product. By 1898, Candler successfully made Coca Cola one of the country’s most popular fountain drinks. Between the time he bought the formula in 1887 and to 1900, he increased syrup sales by over 4000%.


[Coca-Cola Factory]

Advertisement reached all the way into Canada and by the turn of the century almost every person living in the United States and Canada was drinking the soda. The company began selling syrups to independent bottle companies licensed to sell the drink.
The death of the soda fountain and the rise of the bottling industry had a very positive effect on the Coca Cola Company. Not only was the product sold at fountains in drug stores, but now it was accessible through commercial ice cream trucks, bottled coke in stores, and the rapidly increasing fast food restaurants.



Since 1985, researchers conclude that products of the Coca Cola Company are consumed at the rate of more than one billion per day. What started as a small kittled concoction in a pharmacist’s backyard now represents one of the most recognizable billion dollar corporations in the world.

- Vincent DeMarino

The Coca-Cola Company (Coca-Cola) is a leading manufacturer, distributor and marketer of Non-alcoholic beverage concentrates and syrups, in the world. Coca-Cola has a strong brand name and brand portfolio. Business-Week and Interbrand, a branding consultancy, recognize Coca-Cola as one of the leading brands in their top 100 global brands ranking in 2006. The Business Week-Interbrand valued Coca-Cola at $67,000 million in 2006. Coca-Cola ranks well ahead of its close competitor Pepsi which has a brand value of $12,690 million. The Company’s strong brand value facilitates customer recall and allows Coca-Cola to penetrate markets. However, the company is threatened by intense competition which could have an adverse impact on the company’s market share.



The Coca-Cola Company’s biggest competition is ….




• The Dr. Pepper Snapple Group is North America’s third largest carbonated soft drinks, juices, teas, mixers, waters and other premium beverages


• They’re portfolio obtains over 50 brands including Dr. Pepper, Snapple, Sunkist Soda, 7UP,Canada Dry, Crush, Sun Drop, Mott's, Hawaiian Punch, Schweppes etc.


• PepsiCo Incorporated has been one of our strongest competitors since 1893



• We filed a lawsuit against PepsiCo for trademark infringement in 1938. The case ruled in favor of Pepsi in 1941, but they still fell second place when it came to sales
• PepsiCo launched their "Pepsi Challenge" in 1974 in Dallas, Texas. This was a taste test done in public locations. People were encouraged to taste both Coca-Cola and Pepsi, which were set in blank cups. This campaign led to the eroding of Coca-Cola's market share, making PepsiCo the dominant beverage company in food store sales


Luckily we still had our faithful supporters!

• Pepsi could not hold their status as number one as Coca-Cola came back strong in the late 80s
• During the 1990s, Coca Cola became increasingly profitable, and gained significant market share at the expense of PepsiCo. Its flagship product controlled a steady market share of 20% while PepsiCo declined from 17.3% in 1990 to 14.5% in 1998. Coca-Cola had a global market share of 51% compared to Pepsi's 20%



• Coca-Cola and Pepsi continued to go head to head with their products. They used notable promoters including Mariah Carey, KISS, Tina Turner, Britney Spears, Michael Jackson, Madonna, and Ray Charles (for Pepsi) and Whitney Houston, Paula Abdul, Weird Al Yankovic, George Michael, Christina Aguilera, and Elton John (for Coca-Cola)

• PepsiCo, Inc still remains our leading competitor today. Both the Coca-Cola Company and PepsiCo are corporate giants with numerous brand labels under each of their belts







PEPSICO STILL FALLS IN SECOND PLACE WHEN IT COMES TO SALES TODAY :p

-Jessica Foster

Did you know that the Coca-Cola Company offers a portfolio of more than 3,500 products in over 200 countries?


From Inca Kola, a sparkling beverage found in North and South America, and Samurai, energy drink available in Asia; to Vita, an African juice drink, and BonAqua, a water found on four continents, Coca-cola Company product variety spans the globe!

Here are some major Coca Cola Products in USA: Dasani water, Fanta, Powerade, Sprite, Flavored Cokes such as Cherry, Vanilla and many more, Barq’s Root Beer, Fresca, Mr. Pibb, Nestea, Minute Maid, Bacardi Mixers Fruitopia, TaB, Tahiti Treat, Mello Yello, Splice, & Mexican Coke.

This is of course just a partial list as there are literally hundreds of beverages included in their portfolio in various markets around the world.
Basically the Coca-Cola Company made 7 types of drink for the world:

First Energy drinks—for those with a high-intensity approach to life, there brands of energy drinks contain ingredients such as ginseng extract, guarana extract, and caffeine and B vitamins.

Juices/juice drinks—they bring innovation to the goodness of juice in their more than 100 juices and juice drink brands, offering both adults and children nutritious, refreshing and flavorful beverages.

Soft drinks—their dozens of soft drink brands provide flavor and refreshment in a variety of choices. From the original Coca-Cola to most recent introductions, soft drinks from The Coca-Cola Company are both icons and innovators in the beverage industry.

Sports drinks—Carbohydrates, fluids, and electrolytes team together in our sports drinks, providing rapid hydration and terrific taste for fitness-seekers at any level.

Tea and coffee—bottled and canned teas and coffees provide consumers' favorite drinks in convenient take-anywhere packaging, satisfying both traditional tea drinkers and today's growing coffee culture.

Water—Smooth and essential, their waters and water beverages offer hydration in its purest form.

Other—So much more than soft drinks, their brands also include milk products, soup, and more. So you can choose a Coca-Cola Company product anytime, anywhere, for nutrition, refreshment or other needs.
Those are the normal sell products and also let me introduce to you some limited edition collection around world.

Diesel’s 55DSL and Coca-Cola Zero encouraged Japanese designers to create new looks for the limited edition of the contour bottles, dedicated to the XV Anniversary of the brand. There were more than 600 entries, but only 15 designs appeared on the bottles. Before the opening of the 29th Olympiad in Beijing, CCNA will release limited edition cans and FridgePacks bearing the familiar Coca-Cola logo in different languages including Ethiopian, Russian, Thai and Mandarin, as well as English. It will be the first time the Coca-Cola script has appeared in different languages in the US, with new designs being released every two to three weeks.

Special 20oz (591ml) Coca-Cola bottles will also feature labels with multiple languages including those of Bangladesh, China, Egypt, Georgia, Israel, Korea, Nepal and Sri Lanka. To link US consumers with the approaching Summer Games, collectable packaging and in-store materials will feature a “Six Pack” of athletes: Olympic gold medallists Natalie Coughlin (swimming), Steven Lopez (taekwondo), and Sanya Richards (track and field); Olympic competitors LeBron James (basketball) and Andy Potts (triathlon); and Olympic hopeful Shawn Johnson (gymnastics).

Coca-Coca Light the Lagerfeld way!
This favorite drink of women has called upon the genius of Karl Lagerfeld to dress the Coca-Cola light aluminum bottle.
The designer lends his inimitable style and his unmistakable silhouette to the chic lines of the bottle, all in a special limited-edition box, accompanied by a bottle-opener hidden in a drawer.
Italian designer Roberto Cavalli designed Coca-Cola Light limited-edition bottles which come in three seductive, feminine styles, sold in Italy from September to December.



8 iconic Italian feminine fashion designers – Donatella Versace, Alberta Ferretti, Anna Molinari (Blumarine), Veronica Etro, Silvia Venturini (Fendi), Consuelo Castiglioni (Marni), Angela Missoni and Rossella Jardini (Moschino) – unveiled their limited edition collection of Coca-Cola Light’s stylish bottles as a part of “Tribute to Fashion” project, which aims to raise funds in order to support womenm who suffered from the earthquake in Abruzzo this April.



- Jing Zhou

In the first year Coca-Cola creator John Pemberton sold an average of just nine glasses a day. The company now sells 1.4 billion beverage servings every day.




Worldwide volume was up 5%, with Coca-Cola volume up 3% in Q3 thanks to big gains in India (17%), Argentina (11%), China (7%) and Mexico (6%) and solid increases in France, Germany and Great Britain (5% apiece).

Global brands, countries available in: Afghanistan, Albania, Algeria, American Samoa, Angola, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bolivia, Bosnia & Herzegovina, Botswana, Brazil, British Virgin Islands, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Costa Rica, Croatia, Curacao, Cyprus, Czech Republic, Democratic Republic of Congo, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Georgia, Germany, Ghana, Great Britain, Greece, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Israel, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Lesotho, Liberia, Lithuania, Luxembourg, Macau (Macao), Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mariana Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Moldova, Mongolia, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Northern Ireland, Norway, Oman, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Republic of Congo, Republic of Ireland, Republic of Korea, Reunion, Romania, Russia, Rwanda, Saint Helena, Saint Kitts and Nevis, Saint Lucia, Saint Maarteen, Saint Vincent & the Grenadines, Samoa, Sao Tome & Principe, Saudi Arabia, Senegal, Serbia & Montenegro, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, Spain, Sri Lanka, Suriname, Swaziland, Sweden, Switzerland, Taiwan, Tanzania, Thailand, The Gambia, Togo, Tonga, Trinidad & Tobago, Tunisia, Turkey, Turkmenistan, Turks & Caicos Islands, U.S. Virgin Islands, Uganda, Ukraine, United Arab Emirates, United States, Uruguay, Uzbekistan, Vanuatu, Venezuela, Vietnam, West Bank-Gaza, Yemen, Zambia and Zimbabwe.

World-wide volume grew 5%. By region, Coca-Cola's volume rose 6% in Eurasia and Africa, 7% in Latin America and 5% in the Pacific. North America volume, excluding the Dr Pepper brand, rose 1%, and European volume was slightly positive.

Coca-Cola was the world's most valuable brand
The company also increased the size of its share-repurchase program, with plans to buy back as much as $3 billion of its shares by year end, up from its prior goal of $2.5 billion. 3rd quarter For the quarter, Coca-Cola reported a profit of $2.22 billion, or 95 cents a share, up from $2.06 billion, or 88 cents, a year earlier. Revenue jumped 45% to $12.25 billion, boosted by last year's $12.3 billion acquisition of its North American bottler.
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Stock price: 68.93 higher than Pepsi which is at 63.02

2011 earnings up to 3rd quarter: 46.5 billion

2010 revenues: 35.1 billion, 13.3 % higher than 2009

Annual earnings: 3.49 per share

2009 revenues: 31.0 billion

2008 revenues: 31. 9 billion

Market Cap 156.54 billion



- Jheryl Wilson

"At The Coca-Cola Company, we recognize that we cannot have a healthy and growing business unless the communities we serve are healthy and sustainable."



The Coca-Cola Company can make a unique and sustainable difference in water stewardship, active healthy living, community recycling, and education. The Coca cola foundation, which was founded in 1984, is the company’s primary international philanthropic arm. The Foundation has programs all over the world including areas in Africa, India, Europe, Latin America, and Asia.

Education is one of the keys to socioeconomic development, and we create, build and encourage educational programs for students of all ages. Our programs focus on building educational infrastructure; mentoring; school drop-out prevention; reading and literacy; scholarships; business-education partnerships; and other local needs. The Coca-Cola Scholars Program is one of the most recognized and respected corporate-sponsored scholarships in the United States. Coca-Cola Scholars have benefited from more than $38 million in scholarship awards since the program was established.

Coca Cola has also taken an initiative to educate communities on a variety of health concerns which include polio, tuberculosis, HIV/Aids, and malnutrition. The Coca-Cola Africa Foundation has pledged $2.5 million over a three-year period to further develop community HIV/AIDS programs in Egypt, Ethiopia, Kenya, South Africa and Tanzania.

The company is also very quick to provide relief during and after natural disasters. The Coca-Cola system's response to the January 12, 2010 earthquake in Haiti was immediate. The Company donated $2 million to the Red Cross, and more than 1 million liters of water and other Coca-Cola beverages traveled by land, air and sea to reach those in urgent need.



In China, Coca-Cola donated and pledged $2.8 million in cash and in-kind donations to the victims of the devastating 2008 earthquake in Sichuan. In the early hours following the earthquake, our operations started providing aid relief, such as clean drinking water and financial support, to the victims and rescue workers. During the three days of national mourning, we stopped all advertisement in China, including television commercials.

- Daniel A. Ford