Thesis: Crowdsourcing: Using Open Modes of Collaboration for Product-Service System Innovation
I just finished my master thesis. As you know, Due to the current, global challenges such as resource depletion and economic crisis, and international societal mega-trends such as multi-internationalisation, we are in transition from conventional methods of production to relatively novel methods that strives to be competitive, satisfy customer needs and have a lower environmental impact. Product-Service System (PSS) method is deemed to be a solid alternative towards this vision. To do that, we are in need of novel approaches to re-envision the current system. Therefore, Innovation methods are the backbone of PSS. Since PSS highly emphasizes the customers' needs and co-creation with them, user-innovation methods are required in order to boost PSS Innovation. Among user-innovation methods, Crowdsourcing seems to be valid option which would enable us to attract a large, undefined network of people to the innovation process. In this research, a success model for crowdsourcing practice is proposed and validated by literature and expert interviews. As a follow-up, based on the success model, a strategic guideline for innovation using open modes of collaboration is proposed. Moreover, we discuss the implication of PSS and sustainability and how these concepts can be empowered by crowdsourcing.
In addition, you can also read my thesis draft HERE => http://www.scribd.com/doc/81559843/How-CrowdSourcing-Can-Contribute-to-the-Early-Stage-of-Product-Service-System-Design !
I just uploaded some of the visuals that i made for thesis presentations. However, this page would be updated as soon as possible.