CHEK GROUP

» Designed at: Hyperakt, 2008
» Role: Design

Chek is a brand consultancy for fashion and lifestyle brands. The client, marked by a vivid sophistication and progressive business outlook, approached Hyperakt for their new identity. Alongside the creative director, I established a visual program which communicates Chek's ability to effectively unify their clients’ assets into strong, unique brands. Borrowing from the visual sublanguage of fashion's materials, I created a pattern, which, in its playful trajectory, culminates in a strong and elegant logotype — not to mention a happy client.