Every Drop Counts
HONDA'S FUEL EFFICIENCY INTERACTIVE
This touchscreen based Interactive was debuted at the Los Angeles International Auto Show. It allowed visitors to explore, experience and learn about Honda's fuel efficient vehicle lineup in a fun and engaging way.
The idea behind this interactive experience focuses on giving back to the environment one drop of fuel at a time. By inverting the process of a falling drop of fuel we've set the tone for the experience that attracts the user to engage with the content. Each of the rising droplets has a vehicle inside of it and once a user touches the droplet it pops to reveal a vehicle and it's environmental message.
Along with the vehicle droplets, mystery droplets were also added to enhance the experience. The mystery droplets further support an environmental story by incorporating elements of nature.
My Role: Concept, Creative Director, Technical Director & Executive Producer
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CREDITS
The George P. Johnson Company
Creative direction, technology integration, structural design & fabrication
Odopod
Content Development
American Honda Motor Company Inc.
ClientThis touchscreen based Interactive was debuted at the Los Angeles International Auto Show. It allowed visitors to explore, experience and learn about Honda's fuel efficient vehicle lineup in a fun and engaging way.
The idea behind this interactive experience focuses on giving back to the environment one drop of fuel at a time. By inverting the process of a falling drop of fuel we've set the tone for the experience that attracts the user to engage with the content. Each of the rising droplets has a vehicle inside of it and once a user touches the droplet it pops to reveal a vehicle and it's environmental message.
Along with the vehicle droplets, mystery droplets were also added to enhance the experience. The mystery droplets further support an environmental story by incorporating elements of nature.
My Role: Concept, Creative Director, Technical Director & Executive Producer
_ _ _
CREDITS
The George P. Johnson Company
Creative direction, technology integration, structural design & fabrication
Odopod
Content Development
American Honda Motor Company Inc.