Honda EQ
A REALTIME EQUALIZER BACKDROP
American Honda tasked the GPJ creative team to come up with a new Honda SEMA booth that would take the Honda SEMA experience to the next level.
To keep In tune with the young, hip crowd of the aftermarket world, GPJ came up with the big idea of a LARGER THAN LIFE EQUALIZER that would activate the space and stimulate people as they experienced the aftermarket modified Honda vehicles. Nearly 200’ long, it embraced the whole Honda space transforming it into an intimate club experience.
The LED drape was driven by a custom application created specifically for this event (not an off the shelf product). This custom application takes the audio signal from digital audio tracks, analyzes them and produces dynamic graphics for the soft LED curtain wall. This rich system uses deep analysis of audio tracks in real-time producing three different visualizations that alternate between songs.
TECHNOLOGY
Custom application written in “Processing” that reacts to real time audio input.
192’ x 8’ – Soft- LED Drape (3” center resolution).
My Role: Creative Director, UX Design.
_ _ _
CREDITS
The George P. Johnson Company
Creative direction, technology integration, structural design & fabrication
Aeolab
Content Development
American Honda Motor Company Inc.
ClientAmerican Honda tasked the GPJ creative team to come up with a new Honda SEMA booth that would take the Honda SEMA experience to the next level.
To keep In tune with the young, hip crowd of the aftermarket world, GPJ came up with the big idea of a LARGER THAN LIFE EQUALIZER that would activate the space and stimulate people as they experienced the aftermarket modified Honda vehicles. Nearly 200’ long, it embraced the whole Honda space transforming it into an intimate club experience.
The LED drape was driven by a custom application created specifically for this event (not an off the shelf product). This custom application takes the audio signal from digital audio tracks, analyzes them and produces dynamic graphics for the soft LED curtain wall. This rich system uses deep analysis of audio tracks in real-time producing three different visualizations that alternate between songs.
TECHNOLOGY
Custom application written in “Processing” that reacts to real time audio input.
192’ x 8’ – Soft- LED Drape (3” center resolution).
My Role: Creative Director, UX Design.
_ _ _
CREDITS
The George P. Johnson Company
Creative direction, technology integration, structural design & fabrication
Aeolab
Content Development
American Honda Motor Company Inc.