UN TV & RADIO AWARENESS CAMPAIGN
This campaign was created to promote the News and Media Division of the United Nations. The idea for this campaign was to create a compelling way to visualize the UN as a universal ethnicity communicating with the world. The solution took shape by using the color Blue, established as UN brand and presence, painted onto the human body to differentiate a dialogue between the UN and the people.


UN TV & RADIO Poster Combined



UN RADIO Poster Alternatives

The challenging part of making this project a reality was having a very tight schedule, no budget to work with, no models, and scarce resources to help me realize my vision. But at the end everything came together. I was able to find a UN photographer from brazil that was willing to help me, recruited 6 interns from the UN cafeteria during lunch time and we shot the entire thing in an improvised studio for 45min... all in the same day.


Process

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CREDITS:
Photographer: Paulo Filgueiras
Interns/models: Diane, Kacy, Marianna, Josiah, Talha and Chinedu.