Toyota Touch - Multi-Touch Wall
In January, Toyota debuted the largest digital multi-touch installation ever seen at the 2011 North American International Auto Show in Detroit.
GPJ and JUXT Interactive created the digital touch wall experience to deliver a feast for the senses, allowing consumers to explore videos, photos and custom content through a larger-than-life, interactive surface.
This remarkable interactive experience consisted of three, side-by-side, 82” multi-touch LCD screens, showing the life span of the product experience from the factory, to the showroom, to the street. When visitors touched the screen, a graphic hand interface appeared, indicating options of exploration - visitors could learn about the creation of Toyota products, read product details and hear from owners.
And there was a lot to explore - along with photos and custom content, visitors could view over 50 videos. “Toyota Vision” extended into the social networking and mobile worlds too with links to the Toyota fan page on Facebook and QR codes that enabled users to access content to their mobile device instantly.
BEHIND THE SCENES
Through 60 square feet of engaging, educational and entertaining content, “Toyota Vision” multi-touch wall experience captured the interest of visitors and press alike.
Agency: Juxt Interactive
My Role: Lead Art Direction. Collaborated in Concept and User Experience.
_ _ _
CREDITS:
Juxt Interactive: Concept, Creative Direction, Art Direction, Design, UX
GPJ: Account Management, Physical Space Design
Push: Development, Hardware, Technology Consulting
Hush: 3D, Motion Design
GPJ and JUXT Interactive created the digital touch wall experience to deliver a feast for the senses, allowing consumers to explore videos, photos and custom content through a larger-than-life, interactive surface.
This remarkable interactive experience consisted of three, side-by-side, 82” multi-touch LCD screens, showing the life span of the product experience from the factory, to the showroom, to the street. When visitors touched the screen, a graphic hand interface appeared, indicating options of exploration - visitors could learn about the creation of Toyota products, read product details and hear from owners.
And there was a lot to explore - along with photos and custom content, visitors could view over 50 videos. “Toyota Vision” extended into the social networking and mobile worlds too with links to the Toyota fan page on Facebook and QR codes that enabled users to access content to their mobile device instantly.
BEHIND THE SCENES
Through 60 square feet of engaging, educational and entertaining content, “Toyota Vision” multi-touch wall experience captured the interest of visitors and press alike.
Agency: Juxt Interactive
My Role: Lead Art Direction. Collaborated in Concept and User Experience.
_ _ _
CREDITS:
Juxt Interactive: Concept, Creative Direction, Art Direction, Design, UX
GPJ: Account Management, Physical Space Design
Push: Development, Hardware, Technology Consulting
Hush: 3D, Motion Design